StudyPath

TPM 216 Transport Operations and Management

ND2 levelEnvironmental Sciences12 topics

TPM 216 covers 12 topics. StudyPath paces them into daily study sessions that finish before your exam date, with practice questions and worked answers for each one.

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Course outline

The topics this course covers, in teaching order.

  1. Marketing concepts in transport
  2. Elements of marketing in transport
  3. Transport business policy
  4. Transport policy objectives
  5. Transport operations and management
  6. Marketing management tasks and philosophies
  7. Transport marketing in Nigeria
  8. Marketing strategies in transport operations
  9. Transport regulations and legal provisions
  10. National transport regulators and functions
  11. Transport safety practice
  12. Vehicle routing and scheduling

A sample from this course

One topic, as StudyPath teaches it.

Marketing concepts in transport

Marketing concepts in transport focus on how transport services are positioned, promoted and delivered to meet customer needs while creating value for the firm. Mastering these ideas helps students answer questions on market segmentation, service differentiation, pricing strategies and the role of the marketing mix (4Ps) in transport operations.

What you get for TPM 216