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SPM 221 Sports Sales and Promotion

ND2 levelManagement & Administration13 topics

SPM 221 covers 13 topics. StudyPath paces them into daily study sessions that finish before your exam date, with practice questions and worked answers for each one.

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Course outline

The topics this course covers, in teaching order.

  1. Concept of sport sales
  2. Nature and forms of sport sales
  3. Importance of sport sales
  4. Trends in sport sales in Nigeria
  5. Sports promotion
  6. Roles of sport promoters
  7. Forms and management of sports promotion
  8. Challenges of sports promotion
  9. Sports consumer behaviour
  10. Market segmentation in sports
  11. Marketing audit and its principles
  12. Sport branding management
  13. Product and product development in sports

A sample from this course

One topic, as StudyPath teaches it.

Concept of sport sales

Sport sales is the process of selling products or services that are directly related to sports, such as tickets, merchandise, sponsorships, or media rights. Mastering this concept is essential for the exam because it underpins how sports organisations generate revenue, build fan engagement, and create strategic partnerships.

What you get for SPM 221