StudyPath

MST 224 Market Research for Medical Store

ND2 levelMedical & Health Sciences28 topics

MST 224 covers 28 topics. StudyPath paces them into daily study sessions that finish before your exam date, with practice questions and worked answers for each one.

Study MST 224 on StudyPath

Free for every student. No card.

Course outline

The topics this course covers, in teaching order.

  1. Concept and objectives of market research
  2. Market research methodologies and techniques
  3. Consumption trends in medical store
  4. Types and process of market research
  5. Market research methodologies
  6. Data collection methods
  7. Sampling techniques and sample size
  8. Requirements of good market research
  9. Data analysis and presentation
  10. Consumption trends in medical stores
  11. Medical store segmentation
  12. Market competition analysis
  13. SWOT analysis in medical store supply
  14. Market competition assessment
  15. Market research reporting
  16. Presentation of research findings
  17. Using research reports for decision-making
  18. Types of market research
  19. Market research process
  20. Methods of data collection
  21. Sampling and sample size
  22. Conducting market research
  23. Data analysis
  24. Data presentation
  25. Medical stores consumption trend analysis
  26. SWOT analysis of competitors
  27. Report writing
  28. Decision making from research reports

A sample from this course

One topic, as StudyPath teaches it.

Concept and objectives of market research

Market research is the systematic collection, analysis and interpretation of data about a market, customers and competitors. Its core objectives are to identify opportunities, reduce uncertainty, guide decision‑making and improve marketing effectiveness. Mastering these concepts is essential for the NUC CCMAS / NBTE / NCCE exams because they form the foundation for all subsequent marketing strategy questions.

What you get for MST 224

Course outlinesBrowse the full catalogue by course code
›
About StudyPathWhat StudyPath is, and what it costs
›
Contact & supportQuestions, problems, anything at all
›