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MKT 461 International Marketing

400 levelManagement & Administration10 topics

MKT 461 covers 10 topics. StudyPath paces them into daily study sessions that finish before your exam date, with practice questions and worked answers for each one.

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Course outline

The topics this course covers, in teaching order.

  1. Nature and scope of international marketing
  2. The international marketing environment
  3. Foreign market assessment and selection
  4. Modes of entry into foreign markets
  5. International product and pricing strategies
  6. International channels of distribution and logistics
  7. International promotion and advertising
  8. Cultural and political factors in global marketing
  9. Export procedures and documentation
  10. Financing and payment in international trade

A sample from this course

One topic, as StudyPath teaches it.

Nature and scope of international marketing

The nature and scope of international marketing centre on how marketing principles are applied across national boundaries, where firms must deal with different environments, customers, laws, cultures, and competitive conditions.

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