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MKT 412 Product Development and Brand Management

400 levelManagement & Administration10 topics

MKT 412 covers 10 topics. StudyPath paces them into daily study sessions that finish before your exam date, with practice questions and worked answers for each one.

Study MKT 412 on StudyPath

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Course outline

The topics this course covers, in teaching order.

  1. Concept, nature and scope of new product planning
  2. The new product development process
  3. Idea generation, screening and concept testing
  4. Test marketing and commercialisation
  5. Product life cycle management
  6. Product mix and product line decisions
  7. Branding concepts and brand equity
  8. Brand positioning and repositioning
  9. Packaging and labelling strategy
  10. Managing product failure and deletion

A sample from this course

One topic, as StudyPath teaches it.

Concept, nature and scope of new product planning

The concept, nature and scope of new product planning centre on how an organisation deliberately identifies, evaluates, develops and prepares products for the market. For examinations, you must master what new product planning means, why it is systematic rather than accidental, and the range of activities it covers from idea generation to commercial preparation.

What you get for MKT 412

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