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MKT 111 Elements of Marketing

100 levelManagement & Administration12 topics

MKT 111 covers 12 topics. StudyPath paces them into daily study sessions that finish before your exam date, with practice questions and worked answers for each one.

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Course outline

The topics this course covers, in teaching order.

  1. Introduction to marketing: definition, concept and evolution
  2. Role and importance of marketing; the marketing system
  3. The marketing environment
  4. Buyer behaviour
  5. Market segmentation
  6. Market measurement and forecasting
  7. Marketing research
  8. The marketing mix
  9. Product concept, development and life cycle
  10. Pricing
  11. Management of the channels of distribution
  12. Promotion: advertising, personal selling, public relations and sales promotion

A sample from this course

One topic, as StudyPath teaches it.

Introduction to marketing: definition, concept and evolution

This topic introduces what marketing means, the major ideas behind the marketing concept, and how marketing thinking has changed over time. For examination purposes, you must be able to define marketing clearly, distinguish it from selling, and explain the evolution from production and sales orientations to a customer-focused and value-based approach.

What you get for MKT 111

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