MED 413 covers 15 topics. StudyPath paces them into daily study
sessions that finish before your exam date, with practice questions and worked
answers for each one.
Marketing strategies for microfinance institutions
Market segmentation and target markets
Marketing planning and planning cycle
Product development
Market research
Pricing in microfinance institutions
Marketing promotion and promotional mix
Ethics in marketing microfinance services
Customer relationship management
Consumer buying decision process
Customer retention and financial literacy
A sample from this course
One topic, as StudyPath teaches it.
Marketing concepts
Marketing concepts for microfinance services revolve around understanding the unique needs of low‑income clients, defining value propositions that resonate with them, and deploying appropriate marketing mix (product, price, place, promotion) strategies.
What you get for MED 413
Every topic above, split into sessions and dated against your exam.
Practice questions per session, with answers that explain themselves.
Offline reading — the whole course is a few hundred KB on your phone.
An AI tutor that answers questions using this course's own material.