StudyPath

MAC 421 Development Communication

400 levelCommunication & Media10 topics

MAC 421 covers 10 topics. StudyPath paces them into daily study sessions that finish before your exam date, with practice questions and worked answers for each one.

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Course outline

The topics this course covers, in teaching order.

  1. Concept and evolution of development communication
  2. Theories and models of development
  3. Role of communication in national development
  4. The diffusion of innovations model
  5. Participatory approaches to development communication
  6. Media and social mobilisation
  7. Communication for agricultural and health development
  8. Communication and rural development
  9. Development journalism
  10. Evaluating development communication programmes

A sample from this course

One topic, as StudyPath teaches it.

Concept and evolution of development communication

The concept and evolution of development communication focuses on how communication is deliberately used to support planned social change, participation, and improvement in people’s quality of life. For exam purposes, you must master both the meaning of development communication and how it moved historically from top-down information transfer to more participatory, people-centred approaches.

What you get for MAC 421