StudyPath

MAC 351 Public Relations Copy and Media

300 levelCommunication & Media10 topics

MAC 351 covers 10 topics. StudyPath paces them into daily study sessions that finish before your exam date, with practice questions and worked answers for each one.

Study MAC 351 on StudyPath

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Course outline

The topics this course covers, in teaching order.

  1. Role of public relations in organisations
  2. Media channels for public relations
  3. Writing the press release
  4. News letters and house journals
  5. Preparing PR copy for print and broadcast
  6. Speech and feature writing for PR
  7. Organising and covering special events
  8. Media relations and press conferences
  9. Publics and stakeholder communication
  10. Ethics and professionalism in PR

A sample from this course

One topic, as StudyPath teaches it.

Role of public relations in organisations

The role of public relations in organisations centres on building, maintaining, and protecting mutually beneficial relationships between an organisation and its publics. For exams, you must understand PR not as mere publicity, but as a management function that supports reputation, communication, crisis response, and organisational goals.

What you get for MAC 351