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MAC 341 Radio and Television Programming and Programme Writing

300 levelCommunication & Media10 topics

MAC 341 covers 10 topics. StudyPath paces them into daily study sessions that finish before your exam date, with practice questions and worked answers for each one.

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Course outline

The topics this course covers, in teaching order.

  1. Nature of broadcast programming
  2. Elements of radio and television scripts
  3. Writing for the ear and the eye
  4. Formats: talk, discussion and magazine programmes
  5. Programme scheduling and the 24-hour clock
  6. Audience research and programme planning
  7. Scripting drama and documentary
  8. Continuity and station identification
  9. Production terminology and cues
  10. Regulation of broadcast content

A sample from this course

One topic, as StudyPath teaches it.

Nature of broadcast programming

The nature of broadcast programming concerns how radio and television content is planned, arranged, scheduled, and shaped to meet audience needs within the technical and social character of broadcasting. For examination purposes, you must master what programming means, the principles that guide programme selection and scheduling, and the distinctive features of broadcasting such as time flow, audience diversity,…

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