StudyPath

MAC 221 Theories of Mass Communication

200 levelCommunication & Media8 topics

MAC 221 covers 8 topics. StudyPath paces them into daily study sessions that finish before your exam date, with practice questions and worked answers for each one.

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Course outline

The topics this course covers, in teaching order.

  1. Nature and functions of communication theory
  2. Categorisation and analysis of theories
  3. Normative theories of the press
  4. Major theorists and their contributions
  5. Media effects theories
  6. Audience analysis
  7. Relationship between theory and research
  8. Contemporary relevance of communication theories

A sample from this course

One topic, as StudyPath teaches it.

Nature and functions of communication theory

The nature and functions of communication theory concern what a theory is, how it explains communication phenomena, and why scholars use theories in studying media and human interaction. For exams, you must master theory as a systematic set of ideas, understand what makes a useful theory, and explain its major functions such as description, explanation, prediction and guidance for research and practice.

What you get for MAC 221