MAC 212 Research Methods in Media and Communication

ND2 levelCommunication & Media22 topics

MAC 212 covers 22 topics. StudyPath paces them into daily study sessions that finish before your exam date, with practice questions and worked answers for each one.

Study MAC 212 on StudyPath

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Course outline

The topics this course covers, in teaching order.

Concept of media and communication research
Types and purposes of research
Human enquiry and sources of knowledge
Scientific research methods
Spectrum of media and communication research
Skills of a media and communication researcher
Research terminologies
Variables and types of variables
Research methods: quantitative, qualitative and mixed
Research methodologies
Sampling concepts and census
Sampling methods and techniques
Factors influencing sampling technique
Research terminology
Research methods
Conducting media research
Sampling techniques
Types of data
Sources of data
Data collection techniques
Statistical presentation of data
Research report writing

A sample from this course

One topic, as StudyPath teaches it.

Concept of media and communication research

The concept of media and communication research encompasses the systematic study of how media content, processes, and audiences interact to produce meaning and influence society. Mastering this topic is essential for the NUC CCMAS, NBTE, and NCCE exams because it underpins the design, execution, and interpretation of research projects that inform policy, industry practice, and academic scholarship.

What you get for MAC 212

Every topic above, split into sessions and dated against your exam.
Practice questions per session, with answers that explain themselves.
Offline reading — the whole course is a few hundred KB on your phone.
An AI tutor that answers questions using this course's own material.

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