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MAC 126 Principles of Public Relations

ND1 levelCommunication & Media33 topics

MAC 126 covers 33 topics. StudyPath paces them into daily study sessions that finish before your exam date, with practice questions and worked answers for each one.

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Course outline

The topics this course covers, in teaching order.

  1. Definition of Public Relations
  2. History and development of Public Relations
  3. Ivy Lee and Edward Bernays in PR evolution
  4. Communication process in Public Relations
  5. Roles and functions of Public Relations
  6. Publics in Public Relations
  7. Strategic tools of Public Relations
  8. Media of Public Relations
  9. Public Relations research
  10. PR copy writing and production
  11. PR consulting firm structure and functions
  12. Legal and ethical environment of Public Relations
  13. New trends in Public Relations
  14. Career prospects in Public Relations
  15. Introduction to Public Relations
  16. Public Relations in Nigeria
  17. Public Relations and Related Concepts
  18. Publics and Public Opinion
  19. Strategic Public Relations Tools
  20. Public Relations Media
  21. Public Relations Copywriting
  22. Public Relations Consulting Firm
  23. Speeches and press release analysis
  24. Press kits and fact sheets
  25. Social media posts for PR
  26. Opinion polling
  27. Stakeholder analysis
  28. Public relations brief analysis
  29. PR material design
  30. Production of PR materials
  31. PR firm operations
  32. Setting up a PR firm
  33. PR case studies

A sample from this course

One topic, as StudyPath teaches it.

Definition of Public Relations

Public Relations (PR) is the strategic communication process that builds mutually beneficial relationships between an organization and its publics. Mastering its definition is crucial because exam questions often test whether you can distinguish PR from marketing, advertising, and public affairs, and understand its core functions and ethical foundations.

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