MAC 117 covers 26 topics. StudyPath paces them into daily study
sessions that finish before your exam date, with practice questions and worked
answers for each one.
Preparation and production of advertising materials
Legal and ethical environment of advertising
Regulatory agencies and advertising code
Advertising agency structure and remuneration
New trends in advertising
Career prospects in advertising
Advertising brief analysis
Design of advertising materials
Advert production
Advertising agency operations
Setting up an advertising agency
Role play in an advertising agency
Case study in advertising
Advertising material design
Advertising agency structure
Agency role play
Advertising case studies
A sample from this course
One topic, as StudyPath teaches it.
Concept and history of advertising
Advertising is a paid, non‑personal communication that promotes a product, service or idea, aiming to influence consumer behaviour. Understanding its concept and historical evolution—from ancient merchants’ signs to modern digital campaigns—helps students grasp why advertising is a distinct communication function and how its strategies have adapted to societal changes.
What you get for MAC 117
Every topic above, split into sessions and dated against your exam.
Practice questions per session, with answers that explain themselves.
Offline reading — the whole course is a few hundred KB on your phone.
An AI tutor that answers questions using this course's own material.