StudyPath

MAC 101 Introduction to Mass Communication

100 levelCommunication & Media9 topics

MAC 101 covers 9 topics. StudyPath paces them into daily study sessions that finish before your exam date, with practice questions and worked answers for each one.

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Course outline

The topics this course covers, in teaching order.

  1. Basic concepts in mass communication
  2. Elements and process of communication
  3. Types of communication: intrapersonal, interpersonal, group and mass
  4. Models of communication
  5. Characteristics of mass communication
  6. Functions of the mass media
  7. Survey of the mass media and their audiences
  8. Barriers to effective communication
  9. Gender and other issues in communication

A sample from this course

One topic, as StudyPath teaches it.

Basic concepts in mass communication

Basic concepts in mass communication introduce the meaning, elements, scope, and major features of communication directed at large, diverse audiences through organized media channels. For the exam, you must clearly distinguish mass communication from general interpersonal communication and understand the core terms used to explain how messages are produced, transmitted, received, and evaluated.

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