StudyPath

LIS 410 Library Advocacy and Marketing

HND2 levelComputing & ICT11 topics

LIS 410 covers 11 topics. StudyPath paces them into daily study sessions that finish before your exam date, with practice questions and worked answers for each one.

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Course outline

The topics this course covers, in teaching order.

  1. Concept of advocacy
  2. Library advocacy
  3. Importance and purpose of library advocacy
  4. Library advocates
  5. Relationships with government and local officials
  6. Advocacy tools and strategies
  7. Concept of marketing
  8. Marketing of library and information services
  9. Importance and purpose of library services marketing
  10. Marketing plans and review
  11. Library advocacy, marketing and public relations

A sample from this course

One topic, as StudyPath teaches it.

Concept of advocacy

Advocacy in library marketing is the systematic effort to influence public policy, funding, and perception about libraries. Mastering advocacy concepts helps students design campaigns that secure resources, build community support, and demonstrate library value to stakeholders.

What you get for LIS 410