StudyPath

AGT 115 Introduction to Agricultural Marketing

ND1 levelComputing & ICT15 topics

AGT 115 covers 15 topics. StudyPath paces them into daily study sessions that finish before your exam date, with practice questions and worked answers for each one.

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Course outline

The topics this course covers, in teaching order.

  1. Marketing concepts and terminology
  2. Evolution of agricultural marketing
  3. Marketing process and planning
  4. Benefits and costs of marketing approach
  5. Marketing environment factors
  6. Buyer behaviour
  7. Market segmentation targeting and positioning
  8. Marketing mix: 4P and 7P
  9. Product and brand management
  10. Place distribution and logistics
  11. Pricing decisions
  12. Promotion mix
  13. Extended marketing mix
  14. Agricultural market segments
  15. International agricultural markets

A sample from this course

One topic, as StudyPath teaches it.

Marketing concepts and terminology

Marketing concepts and terminology are the building blocks of any marketing curriculum. Mastering terms such as market, demand, supply, segmentation, and positioning enables students to read case studies, interpret data, and answer exam questions accurately. In an agricultural marketing context, these concepts help explain how farmers, processors, and retailers interact in the supply chain.

What you get for AGT 115