AGD 221 Introduction to Corporate Identity

ND2 levelCommunication & Media13 topics

AGD 221 covers 13 topics. StudyPath paces them into daily study sessions that finish before your exam date, with practice questions and worked answers for each one.

Study AGD 221 on StudyPath

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Course outline

The topics this course covers, in teaching order.

Contemporary corporate identity examples
Analysis of colour, scale and visual elements
Scope of branding
Target audience and visual impact
Corporate image and positive portrayal
Corporate identity brief requirements
Idea and concept development
Use of colour, shape, form and visual elements
Exploration of media and techniques
Selection of concept for final design
Final design development
Application to stationery items
Presentation and evaluation of final design

A sample from this course

One topic, as StudyPath teaches it.

Contemporary corporate identity examples

Contemporary corporate identity (CI) examples illustrate how modern organisations use logos, colour schemes, typography, and visual language to create a distinct brand image. Mastering these examples helps students recognise the strategic choices behind CI and prepare for exam questions that ask for analysis of real‑world cases.

What you get for AGD 221

Every topic above, split into sessions and dated against your exam.
Practice questions per session, with answers that explain themselves.
Offline reading — the whole course is a few hundred KB on your phone.
An AI tutor that answers questions using this course's own material.

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