AGD 213 Introduction to Advertising

ND2 levelCommunication & Media14 topics

AGD 213 covers 14 topics. StudyPath paces them into daily study sessions that finish before your exam date, with practice questions and worked answers for each one.

Study AGD 213 on StudyPath

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Course outline

The topics this course covers, in teaching order.

Concept of advertising
Development of advertising
Local factors in advertising development
International factors in advertising development
Methods of advertising
Functions of advertising media
Images used in advertising
Functions of images and text in advertising
Advertising brief requirements
Target audience identification
Audience needs: imagery and message
Initial campaign sketches
Developed campaign sketches
Final advertising concepts

A sample from this course

One topic, as StudyPath teaches it.

Concept of advertising

The concept of advertising is the core of any advertising curriculum. It covers the definition, purpose, characteristics, and the role of advertising in marketing communication. Mastering this concept is essential because exam questions often ask you to explain why advertising matters, differentiate it from other promotional tools, and identify its key attributes.

What you get for AGD 213

Every topic above, split into sessions and dated against your exam.
Practice questions per session, with answers that explain themselves.
Offline reading — the whole course is a few hundred KB on your phone.
An AI tutor that answers questions using this course's own material.

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